Privacy Policy

Last Updated: April 13, 2026

At VareofDog, we uphold the highest standards of data security and transparency. This Privacy Policy outlines how we handle Personally Identifiable Information (PII) collected through your use of our platform and the procurement of our dedicated pet product lines, including Toys, Daily Supplies, and Pet Wardrobe.

1. Purpose of Information Use

The information we collect is used solely for the following legitimate business purposes:

  • Order Processing: Fulfilling orders, processing payments, and providing shipment tracking services for your pet product purchases.

  • Service Improvement: Analyzing user behavior to optimize our product offerings and website interface.

  • Essential Notifications: Sending important order-related updates; marketing communications will only be sent with your explicit consent.

  • Security Protection: Implementing anti-fraud measures to maintain the security of our transaction system.

2. Categories of Data Collected

To deliver a streamlined and personalized shopping experience for you and your pets, we collect the following types of information:

  • Voluntarily Provided Information: This includes personal identification details (full name, shipping and billing addresses), contact information (email address), and phone numbers submitted during account registration or guest checkout.

  • Financial Information: Transaction data is processed through encrypted third-party payment gateways. VareofDog does not store sensitive payment information (such as full credit card numbers) on its internal servers.

  • Automatic Data Collection: We use cookies and tracking pixels to gather technical information, including IP addresses, browser types, and user browsing behavior across our online store.

3. Data Protection and Encryption Standards

  • Data Encryption: We use industry-standard Secure Socket Layer (SSL) encryption technology to protect the transmission of all sensitive personal data.

  • Access Restriction: Access to personal information is strictly limited to authorized staff bound by rigorous confidentiality obligations.

  • Payment Security: In accordance with PCI-DSS requirements, we do not store sensitive payment information after a transaction is completed.

4. Cookies and Tracking Technologies

We use both first-party and third-party cookies to:

  • Maintain the stability of the shopping cart and checkout process.

  • Track website performance through Shopify-integrated analytics tools.

  • Deliver targeted promotional content via AppLovin and other authorized partners.

  • Note: You may adjust or disable cookies through your browser settings; however, this may affect certain functions of our website.

5. Limited Third-Party Disclosure

We do not sell, trade, or transfer your Personally Identifiable Information to unauthorized third parties. Your data is only shared with vetted service providers necessary to operate our business.

For personalized advertising and data analysis, we cooperate with third-party platforms that use tracking technologies. Their privacy policies are available below:

6. Children’s Privacy Protection (COPPA Compliance)

VareofDog’s platform is intended for use by adults only. Our products and content are not designed for or directed at children under the age of 13.

  • We do not knowingly collect or solicit personal information from anyone under 13.

  • If we become aware that we have inadvertently obtained data from a minor, such information will be permanently and immediately deleted from our systems.

7. Regional Legal Compliance

  • CalOPPA (California): Users may browse our store anonymously. We respect “Do Not Track” (DNT) signals from web browsers.

  • GDPR (EEA): Users located in the European Economic Area have the right to access, correct, or request deletion of their personal data. Please submit such requests to support@vareofdog.com.

  • CCPA/CPRA (California): You may request a record of the categories of personal data we collect, and you have the right to opt out of cross-contextual advertising data sharing.

8. Data Breach Response and Notification

In the unlikely event of a data security breach, VareofDog will follow a formal notification procedure:

  • Direct Notice: Affected users will be notified by email within 7 business days.

  • Public Notice: An official announcement will be published on our website within the same period.

9. Compliance with the CAN-SPAM Act

We follow ethical communication practices. All marketing emails will:

  • Use clear and non-misleading subject lines.

  • Include a clear and functional unsubscribe link.

  • Process unsubscribe requests promptly to remove users from marketing lists.

10. Legal Inquiries and Company Information

For questions or further information regarding our data management practices, please contact our administrative team:

  • Brand Name: VareofDog

  • Parent Company: BURGERMAN8A LTD

  • Contact Email: support@vareofdog.com

  • Phone Number: +1 (346) 248-7696

  • Registered Address: 8 Mansfield Road, Sutton-in-Ashfield, Nottinghamshire, NG17 4GR, United Kingdom